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AMPs, Synereo’s content flow currency, serve as a way to Amplify the flow of information in the network. AMPing content increases its ability to propagate to peers and the chances of it being seen by more users. This gives them an inherent market value, as any business or individual wishing to bring information to your attention non-organically has to pay you with AMPs for it.
The AMP is unlike any other cryptocurrency, as it is backed by a commodity for which there is always demand and that can be purchased only with AMPs - the attention of its users.
As users join the network, AMPs become more effective in acquiring attention. A similar amount of AMPs on the more mature and larger network will allow a piece of content to reach the attention of more users on it, increasing the value of each AMP.
As well, a larger user base generates more interaction and content in circulation, increasing the total amount of attention allocated to, and available on, Synereo.
As Synereo functions as a platform for new applications and markets, AMPs may eventually become a de-facto currency.
Synereo enables a new wave of distributed applications that piggyback on the social platform and its user base. Music streaming, content distribution, distributed marketplaces, collaborative platforms, and many other applications can all take advantage of Synereo’s fully decentralized and distributed technology and deploy systems that truly benefit both businesses and end users while removing the need for any middleman.
Synereo is open-source and very modular, designed for rich extensibility. AMPs can power the delivery of any content across this distributed cloud and the apps running on top of it.
Synereo offers a complete, commercially-tested framework for creating any type of application in a decentralized manner.
You don't have to become an expert to create your decentralized application.
Synereo aims to become the go-to platform for decentralized applications.
They're building a framework for the decentralization of the Internet.
Synereo has a fully operational, complete peer-to-peer stack.
Synereo is built from the ground up on top of a distributed implementation of the applied π-calculus, the premier mathematical formalism developed to reason about concurrent and distributed computations in a secure manner.This dramatically reduces development time and the level of technical expertise required, and dramatically increases the quality of implementations.
Synereo has a powerful smart contracting engine.
Nodes on the network can coordinate and enter binding agreements without requiring a central mediator or enforcer. It becomes simple to build decentralized, structured financial instruments as well as verify any type of distributed protocol.
The Social Platform
They've developed a decentralized social platform to provide the basic components of identity creation, communications, and reputation management to every application built on top of Synereo.
These are shared across the entire ecosystem to service any app and are necessary especially in lieu of a central authority; a decentralized Uber would have to rely on reputation to provide assurance to potential clients.
A decentralized jobs market could rely on existing profiles, groups and reputations.
Applications may integrate their streams into the unified feed provided to Synereo social network users.
The feed is prioritized using our attention economy model and allows users to interface with apps from one comfortable location. Each application serves as another portal in the Synereo social network and ecosystem.
Who's Building On Top of Synereo?
Synereo AMPs: A Voice Amplifier
AMPs, Synereo’s tokens, serve as a way to Amplify the flow of information in the network, increasing its ability to propagate to peers.
They work in two ways:
Advertising on Synereo
Facebook’s revenue for Q4 2014 was $3.85 Billion. This is the sum of money that was spent for Facebook content visibility alone, and does not account for resources invested in the creation of the content being advertized or the middlemen optimizing this process.
This grand economy relies on us - the users of the social network - in its entirety, but we do not share in its gains. Advertisers on these networks are not happy campers, either. The advertising platforms, along with the service providers, are profiteering middlemen that take a major cut for supplying your attention to them.
How is advertising on Synereo different?
Synereo users are a real part of the advertising ecosystem rather than merely existing as pawns on someone else’s playing board. The advertisers’ funds do not remain in the hands of major corporations, but are delivered straight to potential customers around the globe as a form of compensation for their attention.
Synereo enables a two-way relationship between advertisers and prospects. Advertisers can target specific communities, contributing AMPs to causes, organizations or projects - and the people that enable them. On the other hand, an advertising campaign initiated by a popular charity or cause can maintain minimal advertising spend while relying completely on "crowdsourced" AMPing by its supporters.
Synereo’s information flow logic greatly benefits advertisers who have committed to content excellence, increasing the spread of content engaged with by users recognized for their curation abilities and positive influence on the network; their ability to contribute to the attention economy underlying Synereo.
Similar to real-world viral campaigns, a well planned advertising effort would target influencers of the relevant topics and audiences to the campaign with excellent content that, if appreciated, will be distributed on Synereo organically rather than by “brute forcing” it with AMPs.
The lesser the quality of the content you see, the more you will be compensated for it!